Social networking and Brand Communications
A basic test of brand preservation would tell us that only the big brands who can afford to run a 360 level multimedia ad-campaign are stored in people's mind. Found in addition celebrity endorsement also plays a huge role. Typically, only the large businesses have been able to hire an ad company or PR agency and run such advertisement and brand building campaigns. The entities in the small and medium (SME) sector, solo entrepreneurs, start-ups on the other hand have always used means like pamphlets and flier don, newspaper advertising or marketing and referral marketing.
With internet and social multimedia everything is changing. Cultural media is a digital version of the good old word-of-mouth marketing. Today, social media is the most easy and cost effective method of communication.
To simply define, 'social media' is an amount of simple, easy to learn and adapt, freely available internet based tools and websites that can be used to reach out to an international audience. The defining factor about interpersonal media is the 'ability to establish real-Nigeria Breaking News talk in multimedia formats. ' Traditional media like Advertising films, Radio, TV, Papers, outdoor hoardings, corporate websites are all one way medium. On the other hand social media tools like blogs, social systems, picture and video writing permits two way sales and marketing communications which is friendly, open up and democratic and simply put, 'social. '
Although 'cost effective' is not the only factor
All of us should not speak about sociable media just being affordable. That sounds like cultural media is relevant only for those segments of entrepreneurs who perhaps have been hit by the recent economic climate and are unable mainstream mass media brand communication. No, is actually not a case of "grapes are sour. inch It is not merely about the money, had that been the case these top most brands in India wouldn't have signed up with the Social networking bandwagon.
Including NASA uses social sites as a matter of fact it does quite a good job at it. Surely an entity like NASA would not be here if they failed to see that affordable or not social media offers a whole new kind of brand communication that has never been possible using any other form of traditional media.
Thus why is every person signing up for social media?
Due to ground-breaking magical difference between traditional media and social press - the ability to set up a discussion with, listen and act in response to the consumers when, wherever and in whatever format.
Two way communication
Longer rack life
Every brand has a story; every businessman has a story, a cause a mission with which they start. Sociable media gives the brand an ability to let their stories.
The Sociable Consumers
The quantity of internet users in India has surpassed 100 million this Sept. 2010. It is predicted that in 2 years India would overtake United Declares in being the most significant country to be on internet. There are at present 38 million Indians on Facebook. This large quantity of men and women are the social consumers.
Social consumers are different from traditional consumers in that they no a bit longer take purchase decisions by simply watching a TELEVISION SET commercial or outdoor hoarding or newspaper ad. That they want more from your brand. It is no much longer enough to share, "We made this cream, if you apply it, you would become fair. " The social now wants to know - How and why I might become reasonable? Who else have become fair? What were their experience during the process?
Just how to hook up to social consumers
The sociable consumers go to their respective internet sites to determine about a brand make a purchase. They go with the rand name that extends a friendly hand towards them, a brand that stocks its stories heart to heart with the consumers.
A brand can achieve that just by being present on most of the social networks, using the same tools and platforms that the consumers are using for their everyday communications. The brand has to rise over the same old sales and target oriented avarice and also have to show love and respect for the consumers. They should show that they care to listen closely and respond that they will be wearing enough to handle negative remarks with dignity.
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